Social Media Marketing / SMM
Coffee company
Increase conversions and increase the loyalty of the Target Audience (TA) to the Company’s products.
For 3 months of work, we not only increased the number of subscribers on social networks (Facebook, Instagram) by 1000 people, but also increased the quality and number of conversions.
1. Due to competition in the market, the client contacted us to increase sales of coffee and tasting kits.
2. After analyzing the pages in the social. networks, it was decided to optimize the visual style on Facebook and Instagram, with the drawing of Highlights (relevant Stories), in order to attract new target audience and retain old customers.
3. A manual mailing was launched, which made it possible to more precisely inform the target audience about promotional offers and the products themselves. Targeted advertising was set up for different target audience segments, with creative offers and advertising layouts. This increased the number of sales and subscribers to the pages.
4. In order not only to sell the product, but also to retain users, the mechanics of quizzes and polls were developed that involved the target audience on the pages.
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