How to build a semantic core for a website? What phrases to enter in the text, how to find keywords in general that will allow you to rise to the top 5 of Google and Yandex search results? Properly selected key phrases, correctly segmented and spaced across landing pages, will ensure good ranking, effective SEO promotion and, as a result, new visitors (potential customers!) Will come to the resource themselves. Convenient and efficient!

How to build a semantic core: stages of preparation

Как собрать семантическое ядроThe first and most important step is to compile a complete list of headings for your products or sections of the site, if it is, for example, an information resource. The best way is to use an Excel spreadsheet. This will be the very backbone with which the semantic core will be formed. The general algorithm for collecting semantics is as follows:

  • • Analysis of search engine statistics.
  • • Analysis of competitor sites from the top 10.
  • • Formation of a segmented SA.

How to find keywords using competitor sites? The Serpstat service will help here, allowing you to quickly complete the semantic picture of selections of search phrases by which competitors’ resources are ranked. It takes a long time to analyze all the resources from the top 100 for each request, and there is no need to do it – just look at the first 10-15 sites for the request of interest, compiling relevant keywords for each of your pages. By the way, it is not necessary to select semantics for all pages. For example, pages “About us”, “Contacts”, “Philosophy of the company” and others that do not play a special role in promotion can be left as they are. The main thing is to choose a high-quality core for sections that generate traffic. These are product groups, their subsections and, of course, the main page itself.

How to compose a semantic core correctly: algorithm and recommendations

Как правильно составить семантическое ядро

After the list of services and groups of goods is collected, you can proceed to the next stage – semantics spread across pages. This must be done in such a way that key queries in different sections do not overlap.

How to make the semantic core of the site? The SEO optimization strategy is unique for each Internet resource and is formed depending on the tasks assigned to it. Traffic can be generated in such a way that it will go only to the main page, to a specific section, or to specific landing pages within sections. The presence of a clear action plan greatly simplifies the work of SEO-optimizers, and for the customer means a significant reduction in cost and acceleration of the pace of work.

The next stage is a detailed study of each of the pages of the site and the compilation of relevant Tittle and Description meta tags, as well as H1 level headings. And for online stores, and for information resources, and for sites offering services, it is important to collect the most complete semantic core that does not contain “garbage” and unnecessary requests that cannot provide traffic. In practice, the development of the page looks like this:

  • • analysis of each request from this group and their breakdown into high- and low-frequency ones;
  • • analysis of the content of the page of the competitor’s site for each request and determination of the frequency of key phrases;
  • • compiling an effective Title, Description and H1 heading;
  • • determination of the optimal amount of text content.

And so on for each section and each landing page.

Synonyms and paraphrases are the best tools for expanding SL!

семантическое ядроHow to compose the semantic core of the site? You need to collect the most complete list of keywords – this will help improve the ranking for each of them. Synonymization and paraphrasing come to the rescue, for which it is recommended to use two of the most powerful services: Serpstat and Google Keyword Planner. There are a lot of other services suitable for extending the SA, but these two are the most effective. Keyword Planner from Google: here it is enough to enter the names of the product / service (you can enter several values), and then click on the “Get Variants” button. The resulting list can be downloaded absolutely free. Serpstat service: here you can also export the found SEO phrases for their further analysis and processing. After collecting all the variations, it is necessary to exclude unnecessary ones: those words and phrases that are not relevant, that is, do not correspond to the subject of your resource. If this is not done, in the future they can lead to an increase in the number of bounces, which in turn will negatively affect the overall ranking of the site. Attendance will increase, but to no avail: the level of sales and orders will not increase, and due to bounces, Google will further lower the site’s rating.

Stop words: get rid of immediately!

Following the recommendations on how to compose a semantic core for an online store, it is necessary to identify all stop words in the collected SL and remove them. The list of words that spoil the statistics includes:

  • • virus phrases: “free”, “free download”, “without registration and SMS”, etc.;
  • • any phrases that mention names, brands, types, types of products invented by competitors;
  • • random mentions of cities that are not included in the geography of your business;
  • • keys with grammatical errors;
  • • full repetitions of key phrases.

All this is just part of the recommendations on how to create a semantic core.

Semantic core clustering

After cleaning from the “garbage”, it is necessary to rid the core of three more anchors that worsen the ranking:

  • • Requests with a minimum frequency.
  • • Informational phrases that are not related to goods or services.
  • • Keys that are not suitable for individual reasons.

Clustering is a breakdown of the remaining requests into groups. It must be carried out without fail – it is important that one page has one key, and the other – others.

Re-optimization of an existing kernel

No automated service understands how to make the semantic core flawless. For this, in any case, the participation of an SEO optimizer is necessary. After removing all duplicates, stop words and irrelevant queries, you need to re-analyze the collected list, but now manually. Additional optimization allows you to improve the quality of the collected keywords by 20-30% and more fully cover the target audience. The second stage of re-optimization requires the use of Serpstat. It will allow you to see which phrases are close to the top. They can be “pulled up” by increasing the frequency in the text, that is, the number of occurrences. Additionally, you can use the “Missing phrases” tool from the same Serpstat, which will allow you to supplement the page with phrases that competitors use. In general, for entering the top search engines, any means are good!

GS4B is an effective SC for getting into the top 5!

Created a new resource and want to understand how to quickly assemble a semantic core? Your store has been growing for many years, the assortment is expanding, but sales are still not growing? Changed the structure by adding several new sections and want to optimize them, but don’t know how to choose a semantic core? Entrust this work to professionals! It will be much easier to solve the issue on a turnkey basis, having received a segmented list of effective queries and meta data Title, Description, which can bring the site to the highest positions in search engines!

GS4B is a guaranteed attraction of targeted traffic, and you can start this process right now!