Case for SEO promotion of a plumbing store

  • Project goals

    Website redesign and transfer to a new CMS without losing positions. Increase organic traffic.

  • Project results

    Increase organic traffic by 20% in 4 months of work.


CMS GS4B was chosen for work. The site has a structure that covers the semantic core as much as possible.

As part of SEO, the following work was carried out:

1. Collection and clustering of the semantic core, constant work on expanding the semantics of the site, creating new pages on its basis for medium and low-frequency queries;

2. Preparation of terms of reference for the elimination of some technical flaws on the site, including:
– Removal of internal links with 404 response code;
– Closing from indexing unoptimized filter pages;
– Removal of 301 redirects that direct to a page with a 404 response code;

3. Improving the quality of existing text content on the site. Revising the TOP of search results for specific types of goods, compiling technical requirements for a copywriter on its basis and writing texts for pages of categories of the site with low-quality or missing content;

4. Work on the development of the link profile of the site.

Response statistics
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