Exploring the different types of Google Ads

1st type of Google ad is text, such

When someone types in Google “Wohnung kaufen”

Google’s search advertising, also known as pay-per-click (PPC) advertising, is a method where advertisers pay to have their ads displayed on Google’s search results pages based on user’s queries. Advertisers typically pay for these ads using a cost-per-click (CPC) model, making it an effective strategy for businesses seeking to reach customers who are actively searching for specific products, services, or information, though cost-per-impression (CPM) payment is also available for certain formats.

Google show result

You pay for each klick according to auction with your competitors

For real estate not very good ads for result, but we should have some ads campaign

2nd type of Google ad is discovery ads

Google Discovery Ads are a form of online advertising that delivers personalized ads to users based on their online activities and interests, shown across Google Discover feed, YouTube, and Gmail. The payment model for these ads is typically based on either Cost-Per-Click (CPC) or Cost-Per-Thousand Impressions (CPM), making it an effective marketing tool for businesses wanting to reach specific audiences with broad interests.

3rd type of Google ads is Video ads

Google Video Ads are a form of advertising that allows businesses to run video content across YouTube and Google’s Display Network. The payment model for these ads can vary – it can be based on Cost-Per-View (CPV), where an advertiser is charged when a viewer watches 30 seconds of the video (or the duration if it’s shorter) or interacts with the video, or Cost-Per-Thousand Impressions (CPM). These ads are ideal for businesses seeking to enhance their brand’s visibility or promote specific products, and the video length can vary significantly depending on the ad format, but a common length is between 15 seconds and 2 minutes.

4th type of Google ads is Display ads

Kind of ads on different websites that earn money with Google via AdSense

Google Display Advertising, also known as contextual advertising, is a form of online advertising where ads are displayed on Google’s Display Network, which includes millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. Advertisers typically pay for these ads using either a cost-per-click (CPC) or cost-per-thousand impressions (CPM) model, providing an effective method for businesses to reach potential customers with specific interests or behaviors across a wide array of online content. As these ads primarily consist of banners, images, text or interactive ads, there isn’t a specific ‘length’ as such, but the content must meet Google’s ad specifications for size and format.

Mobile.de

Markt.de

5th type of Google ad Google merchant for ecommerce

Google Merchant Center is a tool that allows businesses to upload their store and product data to Google and make it available for Google Shopping ads and other Google services. The payment model for ads associated with Google Merchant Center is typically cost-per-click (CPC), meaning advertisers pay when a user clicks their ad, which are displayed across Google’s services like Google Search and Google Shopping. Since the Merchant Center primarily handles product feeds rather than video content, there is no specific length for any videos, but any images or text associated with the products must adhere to Google’s specific guidelines.

6th type of Google ad Google App Ads

Google App Ads are a mobile advertising solution that helps businesses promote their mobile apps across Google’s network, including Google Search, Play, YouTube, and Google Display Network. Advertisers typically pay for these ads on a cost-per-install (CPI) or cost-per-action (CPA) basis, making it an effective solution for businesses looking to drive app installs or encourage specific actions within their apps. The length of any video components in the ad can vary, but a common recommendation is around 20-30 seconds.

7th type of Google ad Google Local Services Ads

Google Local Services Ads, on the other hand, are designed for local service providers to advertise their businesses on Google Search and the Local Services site. These ads operate on a pay-per-lead basis, meaning businesses pay when potential customers contact them through the ad. This makes it a suitable choice for service-based local businesses such as plumbers, electricians, or cleaners. The ads primarily feature text and do not have video components, thus there’s no specific video length to adhere to.