When a company or business owner decides to order a website, they often only have a general idea of ​​the project — you need a main page, a commercial offer, contacts, etc. Few people know exactly what type of site they need from the very beginning — corporate, Landing Page or other. In this article, GS4B explains what determines the choice of resource type and in which cases it is better to choose a corporate site.

What determines the choice of site type

When choosing a resource format, we always take into account business goals and the functionality that the site should have. After all, focusing only on the cost or speed of development, you can get a site that does not bring any benefit. Therefore, at the first meeting with customers, we consider in detail the goals and scenarios of using the site. And only after that we can draw up the correct technical task (TOR).

Corporate site or landing page?

First you need to answer the following questions:

  1. Why do you need a site — Do you want to present a new service or product? Is a website needed to support the company’s image? Or maybe your goal is to create a resource with a complete catalog of products? Different formats are suitable for each of these purposes.
  2. How do you plan to promote the resource — if the promotion of the site will be carried out through contextual advertising in Google, then it makes no sense to create a complex multi-page resource. If full-fledged SEO promotion is planned, it is better to consider the option of a corporate website.
  3. Number of goods or services — the choice of website type also depends on the number of presented products.
  4. Budget — if funds are limited and there is not a lot of products and the desire to promote through SEO, it is better to create a one-page site than to try to fit a large project into a small budget.

Landing Page differences from a multi-page corporate site

Landing Page — it’s one page with a lot of blocks of short information. Corporate site — is a full-featured, multi-page resource that provides in-depth information about the company, its history, product line, news, and more. Landing is usually dedicated to one service, product or target action, while a corporate site performs several functions at the same time.

If you want order a site, but you are not sure about choosing the type, the managers of the IT company GS4B will help you. We will conduct a market analysis, study the specifics of your business and offer the optimal website format that will satisfy all your needs.

In what cases should you choose a Landing Page

Landing Page — is a one-page website that sells a specific product or service. It can be used as a tool to get the desired action from the customer, for example, selling concert tickets, booking seats for a cultural event, pre-ordering a new product, etc.

All content (texts, animations, illustrations, videos) is placed on one page. Navigation does not lead to other pages, but to separate blocks. The main task of the landing page is to encourage the user to click on the “Buy”, “Book” or “Leave contacts” button.

Landing Page is chosen when:

  • It is necessary to test a new hypothesis, niche, product.
  • You need to promote one or more similar products or services.
  • Main goal — conversion stimulation, not persuasion to buy a complex product.
  • Promotion of the page is planned through paid advertising, not through SEO.

Development of Landing Page — it is a simple and budget solution, which, however, can be very effective if all requirements are met.

Corporate site

Corporate site — it is a multi-page resource, usually including 10-20 pages, on which information about the company is disclosed in detail. A separate page with relevant data is created for each section. All these pages are easy to find in the navigation menu.

The most common sections of the corporate site:

  1. About the company.
  2. Product catalog or description of services.
  3. Getting to know the team.
  4. Contacts.
  5. Corporate blog.
  6. Portfolio, cases, completed projects.
  7. Offers for partners.
  8. Actual vacancies.

At the client’s request, the corporate website can be made into personal offices for employees, which will make it not only a “presentation” company, but also a tool for internal use.

The development of a corporate website is ordered when:

  • It is necessary to build a memorable brand and maintain an image.
  • It is necessary to inform visitors about the company’s activities.
  • It is necessary to attract customers, partners and employees.

To promote a corporate website, you can use all the tools available to marketers — SEO promotion, crowd marketing, contextual advertising, targeting, etc. The format of the site allows these methods to be used without restrictions.

If the company has a large assortment of products and the goal is to make the site the main sales channel, it is worth considering the development of an online store.

The process of creating a landing page and a corporate website includes design development, market research, front-end and back-end development. However, each stage takes less time for landing due to its smaller volume.

If you want to order turnkey website development and are looking for a reliable web studio, we invite you to a free consultation at GS4B. To do this, call us at +38(099) 703 67 00 or leave a request through the form on our website.