The emergence of generative artificial intelligence, in particular ChatGPT, has changed the copywriting market, occupying certain niches that were previously exclusively human. ChatGPT is often used for creating technical texts, SEO optimization and writing routine documentation. This includes automating press releases, job descriptions, job descriptions, presentation templates, and reports. Although AI significantly reduces the time spent on writing texts, it requires careful proofreading to avoid errors. Companies use ChatGPT to improve the efficiency of business processes, especially in the case of bulk goods.

Robots for robots

Artificial intelligence is good at writing technical texts that are required for SEO tasks, such as promoting commercial pages or building a network of external links. Such texts are aimed at improving visibility in search engines, not at readability or artistic value. ChatGPT has shown good results in creating such texts, but Google representatives are still cautious about the future of AI in this field.

Automation of mechanical work

Using ChatGPT to write unique versions of press releases or other texts greatly simplifies the process. AI can create 80% unique text in one iteration, and up to 90% in several iterations. However, texts intended for humans require careful editing, as AI can distort or invent facts, use inappropriate lexical constructions and insert repeated words.

Internal documentation

ChatGPT can be useful for writing internal company documentation, including job descriptions, procedure descriptions, presentation templates, job descriptions, and company policies. This helps to save time and effort of employees. However, it is important to carefully check such documents to avoid mistakes that could lead to problems in the future.

Increasing the efficiency of commerce

ChatGPT is also used to create unique texts for products in catalogs, which is especially useful for large numbers of products. It can generate descriptions for each product variant, which significantly reduces time and resource costs.

As a result, artificial intelligence has significantly affected the copywriting market, allowing to automate routine tasks and increase the efficiency of business processes. However, it is important to understand the limitations of AI and the need for human control to achieve the best results.